Lead Intake & Qualification
Apply this to your workflowBefore
Inbound leads arrive through forms, emails, direct messages, referrals, and spreadsheets with inconsistent qualification and follow-up ownership.
Diagnosis
The process has no single source of truth, unclear routing rules, and no evidence that the right follow-up happened.
Control Layer
Define intake fields, source ownership, fit scoring, owner assignment, response authority, escalation thresholds, and outcome logging.
Outcome
The workflow becomes measurable: every lead has source, status, owner, next action, approval path, and attribution trail.